Porsche Centre Zurich

Donor: Porsche Centre Zurich

Interview with Sascha Leardi, Head of After Sales

Engineers' Day was launched on a small scale in 2018, and in 2022 more than 50 companies / associations and universities will again be involved for the fourth time. 

When and in what context did you first hear about Engineers' Day (at the time)? 
Daniel Löhr drew our attention to Engineers' Day in the middle of 2019.

Your company is now participating in Engineers' Day for the 2nd time as a donor. Why are you involved in this event?
The Porsche brand reflects the art of engineering in all its facets like hardly any other. The young engineer Ferdinand Porsche was driven by a dream and developed the sports car of his dreams. We at the Porsche Centre Zurich maintain and service these works, which inspire us every day anew. With our commitment, we want to give this professional group back the well-deserved recognition for their achievements.

Engineers' Day and World Engineering Day pursue the following goals:

  • Promoting the next generation of engineers, including girls
  • Making the outstanding achievements of engineers visible - "do good and talk about it"
  • Promoting dialogue between engineers and the general public in everyday life
  • World Engineering Day: highlighting engineering achievements in the context of Unesco's 17 sustainability themes. 

What goal or goals would you highlight as the most important priority in terms of your involvement in Engineers' Day or in everyday life?
With the AMAG Zero CO2 2025 strategy, we have set ourselves the goal of becoming climate-neutral by 2025. In order to achieve this in a meaningful and sustainable way, we are dependent on innovative engineering solutions in many areas.

Furthermore, in these volatile and unstable times, it is important to show our young talent perspectives. For this reason, it is essential that we show and enable young girls and boys access to a valuable education and create exciting incentives. In particular, it is important to show the female youth the meaningfulness of technical professions in order to promote their interest in them.

Why do you think engineers and their achievements are not perceived enough in everyday life and what can engineers do about it?  
The profession is described as technically skilled and fact-oriented, developing solutions for a wide range of requirements in the background. Engineers can be proud of their work and also share this loudly with the environment.

If you had one wish to be able to influence the promotion of young talent even more, who would it be and what would it be?
Schools and industry should work more closely together. In order to get young people interested in technical professions, it is essential to show them the meaningfulness of the various professions. This should already happen during elementary school education. Many topics in the curriculum could be directly linked to a visit to a company. For example, the topic of mobility could be linked to a visit to a modern garage business. 

Many thanks to the Porsche Centre Zurich for their commitment and support of the Engineers' Day.

To the Porsche Centre Zurich: Link.

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