When it comes to real estate, many people first think of architecture. For the branch, an integrated real estate world means that engineers and architects move much closer together and benefit from each other. Fostering dialogue between engineers and other professionals from different fields is a high priority in their view.
Answers from Sandra Romagnolo about Engineers' Day.
When and in what context did you first hear about Engineers' Day?
Engineers' Day is an innovative event and Halter AG has been a sponsor since 2021. It is important to us to support initiatives that promote the next generation. In addition, the goal of Engineers' Day also perfectly matches that of The Branch: the integration of different players to further develop the real estate world together.
Your company is participating in Engineers' Day for the first time as a donor. Why are you involved in this event?
With the Branch Do Tank, The Branch promotes collaboration within the construction and real estate industry in a context of increasing digitalization. In the Branch Do Tank, we work on topics that are strongly driven by engineers and pursue the main goal of an integrated process landscape. Engineers' Day offers us a good opportunity to exchange ideas with the youngest generation of engineers. Of course, we are particularly pleased that the event is taking place at JED in Schlieren, where The Branch also offers a coworking space specifically for the real estate industry.
A coworking offering specifically for the real estate industry? How does it come about?
The Branch Collab is integrated into JED, the Center for Knowledge Transfer, Innovation and Entrepreneurship in the former NZZ printing center in Schlieren. Together with Halter and its sister companies, The Branch is driving the horizontal and vertical integration of the real estate world here and also offers flexible workstations and group offices that can be booked at short notice. In this sense, The Branch Collab is one of many practical implementations of the collaboration idea - and a very concrete one at that.
What goal would you highlight as the most important priority in terms of your involvement in Engineers' Day or everyday life?
Promoting dialogue between engineers and other professionals from different fields forms one of the priorities in our opinion. When it comes to real estate, many people first think of architecture. But for us, an integrated real estate world also means that the disciplines move much closer together and benefit from each other. Our sponsorship of the event also includes an invitation to a younger generation of engineers to become actively involved in the Branch Do Tank working groups.
Why do you think engineers and their achievements are not perceived enough in everyday life, and what can engineers do about it?
It is probably due to the high complexity of the subject matter and the fact that outstanding engineering services facilitate our everyday lives in many areas, but for this very reason are not visible to the layperson. Engineering is therefore challenged to bring this added value closer to a broad audience with good "storytelling" - as they say today.
If you had one wish to be able to influence the promotion of young talent even more, who would it be and what would it be?
One aspect is certainly to get more women interested in engineering education or careers.
I also think that optimal framework conditions for start-ups founded by young people could be a good way to inspire others to be more innovative and to develop and contribute their ideas.
Do you have any other wish in connection with Engineers' Day?
Of course, we hope for as much public interest as possible and we are looking forward to the visit of Federal Councillor Guy Parmelin in Schlieren.
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