Engineers should actively participate in public relations work

Donor: Canton of Aargau, Civil Engineering Department

Interview with Dominik Studer, Cantonal Engineer

Engineers should talk more about the good achievements in their environment and actively participate in public relations.

Answers from Dominik Studer about Engineers' Day.

When and in what context did you first hear about Engineers' Day?
I had already registered individual contributions at the first two events. Within the Civil Engineering Department of the Canton of Aargau, we discussed participation in detail in the run-up to the third event.

Your company is now participating in Engineers' Day for the second time as a donor. Why are you involved in this event?
Engineers make an important contribution to the prosperity of our society, and yet their achievements are little known to the general public. It is important to make the outstanding achievements visible and thus to present the professional environment of engineers in an attractive way.

What goal or goals would you highlight as the most important priority in terms of your involvement in Engineers' Day or in everyday life?
Promoting the next generation of engineers in general, but also among girls, is particularly important. The shortage of skilled workers will become even more accentuated in the coming years, thus intensifying the battle for talent. The engineering professions are competing with other sectors and must present and strengthen the job profile more attractively.

Why do you think engineers and their achievements are not perceived enough in everyday life and what can engineers do about it?  
Engineers are good developers and problem solvers, but not so good salespeople. Engineers should talk more about their good achievements in their environment and actively participate in public relations.

If you had one wish to be able to influence the promotion of young talent even more, to whom would it go and what would that wish be?
I would like to see engineering professions receiving more attention and support from parents and teachers. Pupils are strongly influenced by their personal environment when choosing a career.

Do you have another wish in connection with Engineers' Day?
Engineers' Day is perceived in the engineering industry, beyond that probably still (too) little. I wish that the perception can be significantly strengthened in the future, especially at schools.

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